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This web page states the following, "Heating and Air in Redding and Red Bluff, CA." We saw that the web site stated " How An HVAC System Works." It also said " Installing A New HVAC System. Air conditioning and Heating in. It has been our pleasure to serve Redding, Red Bluff, Tehama, Shasta, Glenn and Butte counties. Since the very beginning, Bickleys Air Conditioning and Heating has been dedicated to securing the finest comfort solutions for our customers. Whether you need an AC." The header had heating as the highest ranking optimized keyword. It is followed by cooling, air conditioning, and HVAC which isn't as ranked as highly as heating. The next words bickleys.com uses is indoor air quality. York was included and could not be understood by web crawlers.